Remember that feeling when you went to your first Pride? Us too. And that’s why Eurostar and the Attitude Magazine Foundation have teamed up to launch a brilliant new viral campaign: Pride. Every day.
Why? Because that feeling of love, solidarity and acceptance can’t, like Christmas, be allowed to come just once a year. Pride, surely, is a set of values we draw on every day?
And, since we should carry those values wherever we go, that spirit of togetherness is exemplified in a new, light-hearted viral video produced for the start of Pride season across Europe for Eurostar, in conjunction with the Attitude Magazine Foundation.
Comedians Tom Allen and Suzi Ruffell are out front, with a stellar cast of LGBTQ influencers along for the ride.
It’s a short but funny film, but behind the warm-hearted delivery is a simple message for the age: we stand together, a united community, wherever we are. Every single day.
The campaign will run from the end of March until late September, not only through Attitude channels but right across mainstream media, and has seen Eurostar support an incredibly positive LGBTQ message in thought and deed – donating £5,000 to the Attitude Magazine Foundation.
Eurostar’s Stephen Roby said: “Both Eurostar and Attitude are celebrating 25th birthdays this year, so this seemed like an ideal time to collaborate.
"We have 25 years of experience connecting people, providing city-centre to city-centre travel at speeds of up to 300kph.
"That means a wide range of destinations are within easy reach, including European Pride capitals Paris, Brussels and Amsterdam – plus Magical Pride at Disneyland Paris too.
“We are committed to champion inclusion and diversity within Eurostar, as well as with and for our customers, so we are proud to support the Attitude Magazine Foundation as part of this fantastic campaign. We feel Pride. Every day.”
Darren Styles OBE, publisher of Attitude, added: “Campaigns that are part of, rather than talking at, the LGBTQ community are the ones that stick.
"And so when Eurostar asked if we wanted to work with them on a fun campaign using our language (and some Dutch), we jumped at the chance to rope in a whole group of Attitude’s influencer friends too.
“Tom Allen and Suzi Ruffell, and every face you see in the video, from drag queens to football fans, gave up their time for the benefit of the message and Eurostar’s fantastic donation to the Attitude Magazine Foundation.
"It’s a rather lovely thing, and you won’t need to wait too long to see the benefit of the money.”
Better still, as part of the ‘Pride Every Day’ campaign, Attitude readers have the chance to win one of three pairs of return tickets to a Eurostar destination of your choice.
With thanks to our stars Tom Allen, Suzi Ruffell, James Barr, Kush Khanna, Lerone Clarke-Oliver, Calum McSwiggan, Olly Pike, Sean Lineker, Miss Kimberley, Le Fil, Dinah Lux, Jim Dolan, Alastair Holmes, Joe White, Victoria Sharkey and Roel Janssen.
Pride dates on the Eurostar network: Belgian 18th May, Lille 1st June, Disneyland Paris Magical Pride 1st June, Paris 29th June, London 6th July, Amsterdam 3rd August, Antwerp 10th August, Rotterdam 29th September.