The #LoveNotLabels range consists of a bold collection of gender neutral tees, sweaters and hoodies bearing glittery slogans like 'Love Not Labels' and 'Hearts Not Parts' to get you in the marching mood.
Refreshingly, a whole bunch of LGBT+ influencers are fronting the campaign, including hip hop/grime artist Roxxxan, YouTuber Doug Armstrong, trans activist and author Charlie Craggs and trans activist Kenny Ethan Jones.
Prices range from £18-28 and £3 from each sale will be donated to Ditch the Label, a leading international charity that believes in a world that is fair, equal and free from all types of bullying.
Liam Hackett, founder and CEO of Ditch the Label said: "At Ditch the Label, we stand for a world that's fair, equal and free from all types of bullying. It's great to be working with River Island in this campaign and stand together to celebrate two issues that mean the world to us: Equality and love."
The collection launches today (May 18) and will be in selected River Island stores and online throughout Pride Season.