An empty open-top bus will be paraded through Brighton Pride Festival this weekend as a powerful statement to highlight that none of the 500 top-level footballers are openly gay.
In a powerful move, the Premier League will come under fire for its attitudes towards homosexuality with a bus containing every gay footballer on board – which will mean it will be empty, the Sun Online reported.
Paddy Power – who recently donated £170,000 for the Attitude Magazine Foundation for every goal scored by Russia in the World Cup this year – organised the protest and blamed the environment within football for not supporting gay players.
The bus will be paraded through the city during the Pride Parade tomorrow (August 4).
A Paddy Power spokesperson said: “The world’s best-watched league should reflect the community around it – in the UK, one in 50 people consider themselves LGBT+.
“And yet, in the Premier League, not one player is openly gay.
"So, we’re calling on the league to boot itself into 2018 and create a welcoming environment for its first gay player.
“We think an out gay Premier League footballer would have an extraordinary effect not just on the LGBT+ community, but society in general.
"They would spearhead profound change and, club colours aside, that’s something we support more than anything else.”