We'll admit it: we're a sucker for a man in winterwear. Chunky knits; a statement coat - the winter months offer plenty of opportunity for guys to fully express their sartorial taste.
It seemed only right then that for Attitude's February Travel issue, out now to download and to order globally, we headed to a winter wonderland - or, more specifially Hotel Arlberg in the Austrian Alps - with Bruce Herbelin-Earle of Supa Model Management to show off some snowy style .
Shot by Jenny Brough and styled by Attitude Fashion and Grooming Director Joseph Kocharian, there was still plenty of time for some après ski - because who doesn't like to shed some of those layers at the end of a long chilly day?
Get an exclusive sneak peek at the shoot below:
Bruce wears knitwear by Alexander McQueen
Bruce wears swimshorts by Rufskin
Bruce wears top by Rufskin, leather trousers by Dunhill
Bruce wears briefs by Calvin Klein underwear
Bruce wears shirt by Maison Kitsuné, trousers by Emporio Armani
Bruce wears jacket and trousers by Givenchy
Bruce wears briefs by CDLP
Bruce wears jogging bottoms by Brunello Cucinelli at Matches Fashion
See the full shoot in Attitude's February Travel issue, out now.