With just two months to go until possibly the most eagerly-anticipated UK Pride performance of all time (hiya Britney - *screams*), Brighton Pride has announced boohoo and boohooMAN as its first ever headline partner.
The online fashion retailer has previously supported LGBT+ organisations like GMFA, the Albert Kennedy Trust and Ditch the Label, but its partnership with the UK's biggest Pride festival marks its biggest public show of support for the community yet.
This year's Brighton Pride Festival Weekend takes place from Friday 3 August until Sunday 5 August, and as well as offering the chance to see Britney Spears live in the UK for the first time in five years in Preston Park on the Saturday, this year's event also boast a brand new Sunday community and family festival, LoveBN1Fest, featuring Nile Rogers & Chic, Jess Glynne, Gabrielle and many more.
Paul Kemp, Managing Director, Brighton & Hove Pride Community Interest Company says: "We are thrilled that boohoo and boohooMAN are supporting this year's Brighton & Hove Pride Festival as our first ever headline partners.
"We are thankful to them and all our business partners as their financial contributions helps the sustainability of Pride's fundraising objectives.
"With boohoo and boohooMAN we're honoured they chose us to be their first headline support of a Pride event and we can't wait to celebrate with them in August'.
Samir Kamani, boohooMAN CEO adds: "boohoo and boohooMAN are delighted to the first ever headline sponsor for Brighton & Hove Pride Festival. The event attracts and welcomes people from around the world and as a global brand, the event embraces everything that is important to our business.
"We look forward to celebrating together."
Brighton Pride takes place over the weekend of August 3-5. For tickets and info visit brighton-pride.org.