Fashion brand boohoo has launched a new collection celebrating Pride Month.
The new Love is Love collection – which was released on June 18 – is designed to empower, embrace, support and celebrate love in all forms and features a total of 30 pieces.
With gender neutrality at the forefront of the collection, each design is available in various colours, tones, fits and sizes and will be available all summer.
Purple, pink, blue and grey form the base of the range with an edited collection celebrating Pride through the use of the rainbow flag.
The range uses slogans to emphasise the message behind the collection and the hoodie can be worn so when holding hands, it still reads ‘Love is love, love is love’.
Samir Kamani, CEO, boohooMAN.com commented: “both boohoo brands wanted to come together to create a collection that was subtle yet bold. A collection that was for everyone.”
Around 10 per cent of all profits will be divided between the HIV and sexual health charity Terrence Higgins Trust and The Rainbow Fund – a grant-giving fund for local LGBT and HIV/Aids organsations.
Although Pride in London is over, the new range looks amazing for the likes of Brighton and Manchester Prides happening in August, as well as the countless other celebrations around the world.