BANG&STRIKE has been supplying our online underwear needs for the past decade serving up all the big and small name brands from around the world.
This August they decidedly to boldly change direction and have relaunched as an own brand destination store stocking their own BANG&STRIKE branded brief, boxers and jocks!
It had always been on the cards for them to go in this direction as their owners are trained designers and had previously worked in Milan and New York so they were itching to get back to what they do best.
We all think it was about time they used their years of knowledge and experience to give us guys something new.
They have kept it all low key with a great edit of colours in Forest, Alloy, Desert, Khaki, Black and White.
To launch the new direction, the team at BANG&STRIKE collaborated with fashion and celebrity photographer Christian Oita and Attitude stylist Joseph Kocharian to create a campaign that has an 80’s energy and a contemporary realism mixing instant camera photos with highly produced imagery.
The two campaigns feature British models Kieran Warner and Matty Carrington.
Go behind-the-scenes of the shoot below:
It’s been a huge, crazy big bold move by BANG&STRIKE and we are loving the new direction!
The launch collection from BANG&STRIKE shows the brands future intent with a stripped back
Modernism featuring interpretations of the classic CORE styles (that no collection can be without), the STRIKE PRO EMBOSS sports range of micro fibre performance underwear with a woven stealth logo waistband and the premium look and feel of the MICRO MODAL boxers and slip briefs.
You can visit the brand new BANG&STRIKE website at www.bangandstrike.com
Check out Keiran Warner and Matty Carrington modelling the new underwear below: