Tech giant Apple has blocked its Rainbow Pride Watch face from displaying in Russia, according to new reports.
The brand released a rainbow-theme Pride Watch face for Apple Watch users in May 2018 alongside the release of their Pride Edition watch strap, Cult of Mac reports.
However, it's been revealed this week that Apple hardcoded a restriction into the watch face so that any user who selects their region as Russia would have the option disabled, even if they haven't actually been to the country.
iOS developer Guilherme Rambo confirmed the news in a tweet, writing: "The Apple Watch pride face is hardcoded to now show up if the paired iPhone is using the Russian locale."
The Apple Watch pride face is hardcoded to not show up if the paired iPhone is using the Russian locale pic.twitter.com/vEP8XquYsP— Guilherme Rambo (@_inside) August 31, 2018
News website The Verge demonstrated Apple's censorship in a video, showing how the option disappears from the Watch menu after the user changes their region to Russia.
— Tom Warren (@tomwarren) August 31, 2018
According to reports, Apple removed the watch face in Russia to comply with the country's 2013 gay propaganda law which bans the "promotion of non-traditional sexual relations to minors". However, the law has been exploited to stamp down on LGBT rights and censor any mention of LGBT issues.
Meanwhile, the physical Pride Edition Apple Watch strap has been removed from sale in the country.