Spring is here, Drag Race is back, and traditional notions of masculinity have been dealt another blow in the latest brilliant ad from MoneySuperMarket.com.
A good Friday, then.
Price comparison site MoneySuperMarket, whose booty-shaking campaign featuring denim hotpant-clad hunk Dave became the most complained-about advert of 2015, may have outdone themselves with their latest TV offering, which sees iconic toy hero Action Man get his life at work to CeCe Peniston's 'Finally' (we've all been there).
Thankfully, House of Action Man features plenty of plastic hunks to provide back-up, and in the grand tradition of lipsyncs, there's quite the reveal at the end.
And you thought Shangela was good.
Check out the gag-worthy new ad below: