It is predicted that global sales of ingestible beauty – stuff you swallow, rather than apply – will reach £5 billion by 2020 – more than double what it was in 2013.
Dubbed ‘nutricosmetics’ – ingestible beauty products are a thing of the future and Absolute Collagen is at the helm – having created the first ever men’s ingestible beauty supplement. Absolute Collagen, launched at the Beauty UK Show in May this year with it’s flagship women’s Beauty Box, is a brand new UK-based product and brand developed by one 51-year-old in her kitchen.
Maxine Laceby, mother-of-two, had one mission – to create a Daily Dose of Beauty ensuring maximum benefits in the most convenient and cost-effective way, and now she’s delivering it to men too.
“I found collagen quite by accident,” explains Maxine. “I was suffering with arthritis and started taking bone broth. I found I had an enormous sense of wellbeing and my skin was just glowing. The bone broth had collagen in it – and it was this that was making my skin look so good.”
Cue Maxine boiling up chicken feet and pigs’ trotters in her kitchen to extract collagen. Her friends started asking for it and Maxine decided she wanted to share her health and beauty secret.
“I created this product in my kitchen and wanted to share it because it works! From a business point of view, I had been on a personal journey towards owning who I was and taking calculated risks.”
Maxine had in fact been a stay-at-home mum for 22 years when she embarked on launching Absolute Collagen. In that time, she had battled with her self-worth over the years, confessing that she had every day ‘put a skin on, like a onesie’.
“I was always a bit of a chameleon – I would take on different personas depending on who I was with or what I was doing that day. In truth – I didn’t know how to be ‘me’. So after the break-down of my marriage I stripped myself bare – physically with no make-up or hair-dye, and spiritually too. I made big changes in my life to enable me to become ME, the person I always should have been.”
Maxine believed this transparency in persona has transferred to her transparency in business and is part of the reason Absolute Collagen has taken off.
Collagen is the main structural protein in the human body constituting 70% of our dry-mass skin content. A key component of the skin’s structure, collagen fibres provide the infrastructure for elastin, which maintains skin elasticity. Collagen is a very important component and the depletion of it can cause deterioration of our skin and connective tissues. When we are young our collagen levels are at their highest. This is why our children have smooth skin and shiny hair.
Unfortunately, research shows that collagen levels begin to deplete from the age of 25. By the time we get to 40 we will have lost around a third of our collagen, which can cause our skin to wrinkle and sag.
The effect of the loss of collagen on our skin is often very noticeable, and this is why collagen is a popular ingredient in many branded face creams which work topically. However, many scientists believe that the best way to increase our collagen levels is to do it from the inside. If you’re looking for a way to plump out those wrinkles and smooth out that skin, then increasing the level of collagen in your body may help.
Maxine realised this is why she was receiving so many compliments on how she looked – and knew there was an opportunity to share the success of ingestible collagen.
The Stud Box
After more research and input from scientists, Maxine discovered the best type of collagen is marine collagen. Wanting her product to be as ‘absolute’ as possible, Maxine added Vitamin C for absorption, lemon and sucralose for taste. She teamed up with a local design agency and came up with edgy, eye-catching branding and the idea to put the collagen into easy-tear single dose sachets. Absolute Collagen was born.
The bio-availability, or way in which the body breaks something down, is far superior in marine collagen and each 10ml serving of Absolute Collagen contains 8,000mg. Absolute Collagen contains the most collagen in any single dose to date – and it is company ethos that everyone should be able to afford it so it retails as cost effectively as possible.
The price for a box of 14-sachets was set at £29.99 – meaning that it costs just £2.14 per day. That’s 26p per gram of collagen – almost half the price of other collagen products.
Since the launch the sales of Absolute Collagen have risen 20% every month and the no-fuss, ready-mixed sachets are proving to be very popular.
After being so well received by women – Maxine noticed a gap in the market when it came to ingestible beauty products for men.
The unprecedented growth in the male grooming industry is an indicator that great skin and anti-ageing products are something everyone strives for – regardless of gender. Maxine recognised this and decided that it was about time men got ingestible beauty too.
“In my experience men take pride in their appearance – and they should be given the opportunity to look their best every day!”
So in August the Absolute Collagen team put their proven formula into sleek black sachets for the guy’s to get their Daily Skincare Ritual and launched The Stud Box. Calum Best became a #absoluter and many men have followed suit since.
Maxine’s hunch proved to be right as Absolute Collagen has just been voted one of the top 7 best new grooming products in the world for men by GQ magazine.
Absolute Collagen nourishes from the inside and feeds your skin – encouraging the fibroblasts responsible for collagen reproduction to kick-start giving smoother, plumper and hydrated skin.
Equally each dose is high protein – perfect for lean muscle gain thanks to the collagen promoting the natural production of creatine.
Aside from this – collagen is also beneficial for hair, nails, tendons, ligaments, joints and blood vessels – literally being the ‘glue’ which holds us together. The Absolute Collagen website has lots of testimonials from satisfied clients mentioning everything from smoother hair to stronger nails and fast wound healing.
It has also been reported to help repair ‘leaky gut’ and aid with skin conditions such as eczema and psoriasis.
Men can now begin their Daily Skincare Ritual or Dose of Beauty and get all the benefits Absolute Collagen has to offer for just £29.99 for a 14-day supply. Subscribe and save 10%. For more information and testimonials go to www.absolutecollagen.com.
It was paramount Absolute Collagen remained as absolute as possible, collagen and very little else. Absolute Collagen does not contain bovine or porcine products, hormones, genetically modified organisms (gmos). Order today and see amazing results within days. Manufactured in the UK under BRC accredited facilities.