7 For All Mankind launch new FOOLPROOF denim range

2016-02-17
7 For All Mankind, a brand which prides itself on the latest denim innovations, are launching a ground-breaking fabric with a sharp focus on practicality. The new style, 'Foolproof', takes 7 For All Mankind's eye for retention and soft hand-feel to the next level. Taking shrinkage and care into consideration, 'Foolproof' represents the new era of luxury denim. The science behind the denim lies in a revolutionary new process that relaxes denim before finishing, which eliminates the opportunity for growth after wear and shrinkage after every wash. Perfect for any guy’s action-packed lifestyle. The range launches this spring and comes in two signature fits, Slimmy and Ronnie, with both being available in three indigo washes: Classic Indigo, Alpha and Tribute. 'Foolproof' denim is exclusive to the 7 For All Mankind brand. Hence, it’s impossible to reproduce and represents the first of its kind in an exciting new category the brand is calling 'Intelligent Luxury Denim'. 0002 00003 00001 For more visit 7forallmankind.co.uk. More stories: Meet Eastenders’ new Johnny Carter Another London gay sauna has closed its doors