|
Michael Kors has announce its exclusive,
long-term partnership with the United Nations World Food Programme, dedicated
to helping solve the international hunger crisis, a cause that is the
cornerstone of Kors’ philanthropic platform. In partnering with WFP, Michael Kors hopes to
raise awareness and funds that will help to eradicate what WFP has deemed “the
world’s most solvable problem.”
“I am so proud to be joining the World Food
Programme in one of the greatest
global fights of our time–the battle to
end hunger,” said
Kors. “Over the years, I’ve had the great fortune of traveling the world and
experiencing new cultures and people. And if there’s one thing I’ve learned,
it’s that millions of people all over the world are struggling to feed
themselves, and their families, everyday. I want to lend my voice and my
efforts to this international cause.”
In support of this goal to eliminate hunger, Michael
Kors has committed to raising millions of dollars over the next few years
through a combination of awareness-focused campaigns, special events and
limited-edition fundraising products. The major goal of the partnership is to shed light on the
continuing plight of the world’s hungry and to raise awareness
throughout the fashion and global communities.
In January 2013, Michael Kors will release a public
service announcement, set to air across the brand’s social media channels. The PSA features notable
figures from the worlds of fashion, film and music, each stating a statistic to
raise hunger crisis awareness throughout the fashion and global communities.
In March, the company will launch two unisex watch styles for its “WATCH HUNGER
STOP” campaign. For each watch sold, 100 children will be fed via the World
Food Programme. There will also be a text-to-donate initiative to further
fundraising efforts.
The new partnership with WFP is a significant
milestone in Kors’ mission to eradicate hunger on both a local and global scale. For more information on Kors’ philanthropic
efforts, “Kors Cares,” visit www.destinationkors.com.
#WatchHungerStop
|