For launching Burberry into the 21^st Century and back into the nations heart, Christopher Bailey is our designer of the year. On that fateful day in 2003, Daniella Westbrook stepped outside fully clad in Burberry’s signature check, baby and stroller included. For most brands this would have signalled the end of its fortunes, but thanks to the Midas touch of their Creative Director Christopher Bailey, the iconic brand has never been so successful. Over the past eleven years Bailey has transformed the brand, perfectly evoking its vast heritage whilst embracing technological advances.

It was one of the first brands to stream its live catwalk shows to the public and allowed viewers to order items as the models strutted out and most recently their new Regent Street flagship store, which opened last month, heralded a new benchmark in retail. Its front rows at London Fashion Week are legendary, featuring everyone from Anna to Kate to Andy Murray ready to witness something incredible such as an indoor rainstorm. Its campaigns are cool, its accessories lustful and its collections consistently covetable, for this and many more Christopher Bailey is our designer of the year.