Our go-to brand for designer denim and so much more, Diesel wins our brand of the year. A company that really works for the Attitude reader from head to toe to underwear; the darlings of denim, Diesel have pulled out all the stops this year.

From the re-launch of their Covent Garden flagship and debuting their luxe brand Black Gold’s slick, grown-up collections at Milan fashion week, not to mention their UnderDenim underwear, for which they chose Attitude for the exclusive launch of earlier this year (who could forget the Gomez twins straddling each other clad in Diesel pants). Most of all, we can rely on Diesel for simply making a fine fitting pair of jeans that we’d happily wear day in day out. Diesel is our undisputed brand of the year.

Check out Pixie Lott collecting this award below.