Yes, you heard right, ARTPOP - come on gang, capitals, it's important - will be a 'multimedia experience', whatever that means.
The new album, which we should probably start referring to as a project, will be released in Spring of next year. Here's a quote from the lady herself:
"I'm excited to tell you all that ARTPOP is going to be a
multimedia experience that comes in different forms," GaGa wrote. "The
most major way to fully immerse yourself in ARTPOP is through the app. ARTPOP
will be released as an iPad, iPhone, mobile and computer compatible
application (WORLD) that is completely interactive with chats, films for
every song, extra music, content, GaGa-inspired games, fashion updates,
magazines and more still in the works! You
inspired me to create something that communicated with images, because
YOU do, YOU communicate with me and each other with .gifs and pictures,
and artwork, graphics all day, 24/7. You're an ARTPOP generation. I'm
hoping you will all continue to grow together and stay connected through
We're sure this will be good in its own way, but we're also pleased and relieved that the record will be released in all the usual ways, digitally and in the form of a CD. BECAUSE WE JUST WANT TO DANCE TO THE TUNES.
Note: That's not official ARTPOP artwork. It was made by a fan.