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THE NEW ABSOLUT BOTTLE DESIGN

Back in February, Jamie Hewlett redesigned a limited edition set of Absolut Vodka bottles, which are rather trendy and now on sale in supermarkets across the country. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual. We thought we'd share with you a behind the scenes chat with Jamie, where he talks about this latest project.

Back in February, Jamie Hewlett redesigned a limited edition set of Absolut Vodka bottles, which are rather trendy and now on sale in supermarkets across the country.

Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA , Punk and 80’s Casual.

We thought we'd share with you a behind the scenes chat with Jamie, where he talks about this latest project.

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